The Pinkham Blair project was very exciting as it gave me a chance to try and redefine how accountants are viewed by the world. After meeting with Derek Blair it soon became apparent that he didn’t fit the usual cliched view of an accountant. Instead, here was a creative and dynamic individual with a need to better convey this with his corporate ID.
I had originally wanted to use the favoured concept of different mathematical symbols below, in a campaign or some sort. I thought it would be fun to experiment with different mathematical scenarios. However, the final output from an accountant is always the answer so only the equals sign went forward to be used – which makes sense.