I often encounter new business owners in need of logo design, which naturally flows into other items such as websites and business cards. For the Thinstripe start-up branding above I worked with the client to develop a bespoke look and feel over a course of several weeks. Each meeting seemed to tease something new out of the project. The Thinstripe brief drew inspiration from 1960 & 70’s abstract art such as Franklins Footpath (infamously painted in front of the Philadelphia Museum of Art in 1972), and Sour Ball Beat, also by Gene Davis:

Franklin’s Footpath, by Gene Davis, 1972.

Sour Ball Beat, by Gene Davis, 1964